UX Wireframe Brainstorm session- Tadpull

Atlantic Public Media

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Citizen Journalism on a Global Scale

NPR Veterans Teach The Craft of Digital Storytelling

An Online Course to Empower Storytellers

Transom.org, a subsidiary of Atlantic Public Media (APM), teaches online workshops about storytelling and journalism to students across the globe. The goal being to capitalize on the massive shift to new media experiences by equipping ordinary citizens with the tools to capture and share extraordinary stories in a variety of forms.

We were blown away by what the students around the world produced.

RESULTS

"The Tadpull reports provided us with clear, concise descriptions of the major issues we needed to address — so much so that Tadpull’s summary pages became our master checklist of action items when adapting each successive prototype version."

Barrett Golding, Web Director and Recipient of Knight Foundation Digital Media Grant

Challenge

Bring the richness of an in-person classroom environment to an online course with students from all ages and walks of life.

Our Approach

We interviewed participants at the beginning, middle and end of the program to give a voice to the students and provide a checklist of opportunities to improve the course environment.

Interestingly, the five interviews we conducted identified all of the key improvements that were revealed through the 150 surveys. This validated critical areas on where to focus for improving the online experience.

Transom was recently featured on PBS’s Idea Lab, a showcase of Knight Foundation funded projects, in the article “The Shape of Learning: How Media Consumers Become Media Producers.

Here's a brief overview of our work: