DonorsChoose.org mobile Tadpull

DonorsChoose.org

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Giving teachers the tools to succeed

Connecting Classrooms In Need With Donors Who Care

Social Innovation

True pioneers of crowdfunding and social innovation, DonorsChoose.org was selected as #9 on FastCompany's 50 Most Innovative Companies in 2014, a pretty significant honor.

This marked the first time a nonprofit had ever made the magazine's most innovative list, a strong acknowledgement of DonorsChoose.org’s scrappy technology culture and its deep care for classrooms across the country.

RESULTS

"Tadpull took on DonorsChoose.org to run an in-depth usability study of teachers in rural communities. With a keen eye, consumer product instinct, and a wealth of digital marketing expertise, Tadpull identified a range of areas where we could improve the DonorsChoose.org experience for teachers."

Charles Best, Founder and CEO

Challenge

Together, we worked on a couple projects to simplify the user experience and solve problems for teachers and donors across desktop and mobile commerce.

Our Approach

Teachers - By going to schools and observing teachers posting a project on the DonorsChoose.org platform for the first time, we got a full picture of the chaos of their day-to-day lives. This led to a variety of recommendations to reduce barriers in the onboarding experience and make it even easier for them to leverage the community for project requests.

Donors - We also watched donors use the responsive mobile giving site. Noting opportunities to simplify and streamline the donation process, we provided recommendations for how to reduce friction in the experience.

"Tadpull expanded our testing capability by observing users interacting with our mobile pages, something we had never done before. The analysis of the results was insightful and their recommendations on how to improve our site were actionable and spot-on."

"We were impressed by how they went beyond finding problems and suggested features. We are in the process of updating our mobile website to incorporate their feedback, including reorganizing homepage content and updating search results."

Andrew Protain, UX Researcher and Customer Relations Specialist