Client Brainstorm Meeting - Tadpull

How We Do It

> How We Do It

Our Process

We use a simple 3 step approach

Research

Build

Refine

Research

We empathize with your target audiences to understand who they are, what they’re looking for and how we can best help them in their online journey to solve their problems.

Next, we compare this with your web analytics, competitive benchmarks, SEO/SEM data, and secondary industry information.

Finally, we synthesize the quantitative (numbers) and qualitative (interviews) data using academic methodologies to target opportunities for your website or digital campaign.

This provides the foundation for our digital strategy and allows us to measure our efforts going forward.

Build

We believe great technology lives right between your customer's needs and your brand's value proposition.

Guided by the research, we sketch and build digital prototypes to test ideas with real users. Then we polish the designs for interactivity and desired emotion across all devices.

The result? Together, we build the right technology that supports your digital marketing and business goals.

Refine

On the web it’s easy (and necessary) to iterate.

The digital space moves quickly and each time an algorithm gets updated or a new channel comes on the scene, we’re able to adapt quickly, test our strategy and measure the results in hours not days.

This is a big shift from how traditional marketing campaigns have been done and requires a team that can execute flawlessly across technology, creative, and analytics.

Monitoring your data frequently and providing ongoing monthly support guarantees we drive quality traffic, test new campaigns, and harvest the results for growing your brand online.