Facebook Pixel Gotchas: A Guide to Pixel Setup and Utilization

The Facebook advertising platform has widely been touted as a place for marketers to see high returns on ad dollars. Its targeting and testing abilities allow for highly personalized ads in line with consumers interests and expectations and can even allow for dynamically served product ads served based on user behavior. For ecommerce companies to […]

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UTM Link Tagging: A Definitive Guide to Measuring Success

Understanding where your traffic is coming from and how users are interacting with your content is foundational to a successful digital marketing strategy. By tagging links with UTM (Urchin Tracking Module) parameters you are able to better understand what content is resonating with your users, which calls to action (CTAs) drive the most revenue, and […]

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Tadpull a Top Digital Marketing Solution Provider

BOZEMAN, MT – April 20, 2018 – Tadpull, one of the leading software and service firms for ecommerce clients, today announced that it has been named to the 2018 list of “20 Most Promising Digital Marketing Solution Providers” by CIOReview. CIOReview, a top enterprise technology magazine in the US, selected the list of up and […]

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Empathy Maps for UX

A Tool for Organizing Users’ Thoughts and Emotions Our take on the Empathy Map came about as a way to distill and organize qualitative data. We start every project by interviewing and observing current and potential customers to better understand their pain points and aspirations. Then, as we sift through pages of raw notes, sketches, […]

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Top 5 Challenges for eCommerce Directors

If you’re not failing now and again, it’s a sign you’re not doing anything innovative. Woody Allen We asked, you answered – here’s what mid-market digital marketing & ecommerce directors are struggling with as based on our annual Mountains & Metrics eCommerce Conference Attendees feedback session. The pain points ranked in order of frequency: #1 […]

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Tadpull to Sponsor MSU Datafest

  Bozeman, MT – April 5, 2018 – Tadpull is pleased to sponsor the inaugural Montana State University Datafest competition April 13-15, 2018. DataFest is a competition where student teams of two to five are provided with a dataset and given 48 hours to analyze and prepare a presentation to highlight their findings. “We are […]

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