Capital & Ecommerce

Q&A: Dr. Peter Fader, Marketing Professor at UPenn’s The Wharton School

Tadpull Co-founder and CEO Jake Cook sat down with Marketing Professor Dr. Peter Fader to both unpack his Mountains, Capital and Commerce conference keynote address, and to learn more about how his research is impacting private-equity backed exits. Don’t miss Dr. Fader’s juicy insights on how to make the most of four key customer behavior data points: acquisition, retention, repeat purchase, and spend.

Value Creation

The Power of First and Zero-Party Data for Ecommerce Businesses

Q & A

Q&A: Lexia Schwartz, Managing Director of Canaccord Genuity

In this Q&A interview, Canaccord Genuity Managing Director Lexia Schwartz weighs in on current trend outlook for investing in the ecommerce space. She also shares her perspective on how strong relationships are at the heart of driving outstanding business outcomes.

Value Creation

The Time to Modernize is Now: Why Enterprises Need a Composable Commerce Solution

Following three straight years of uncertainty and rapid change, 2023 looks like it will offer more of the same — but with even more challenges for a wide range of enterprise businesses. And ecommerce won’t be immune. BigCommerce predicts that forward-thinking B2C and B2B merchants will adopt a modular approach to building their tech stacks, choosing interchangeable solutions to suit their unique business requirements. Now is the time to make digital investments that will provide flexibility during near-term challenges and a strong competitive advantage when the economy rebounds. Read more about how composable commerce gives merchants the ability to respond to unexpected change.

Events

Mountains, Capital, and Commerce 2022 Recap: Equal Parts Education and Outdoor Recreation

Nearly 40 private-equity leaders and investment bankers gathered Oct 2-4, 2022, in Bozeman, Montana, for an invite-only conference that centered around identifying high-potential investments in the ecommerce space. The conference opened with a keynote address by world-renowned marketing leader, Dr. Peter Fader of The Wharton School and co-founder of Theta, a leading predictive customer-value analytics company. Read about the highlights of the conference, an intimate event that delivered participants equal parts education and networking time in the great outdoors.

Capital & Ecommerce

The Time to Modernize is Now: Why Enterprises Need a Composable Commerce Solution

Trending Articles

Q&A: Dr. Peter Fader, Marketing Professor at UPenn’s The Wharton School

The Power of First and Zero-Party Data for Ecommerce Businesses

Q&A: Lexia Schwartz, Managing Director of Canaccord Genuity

The Time to Modernize is Now: Why Enterprises Need a Composable Commerce Solution

Mountains, Capital, and Commerce 2022 Recap: Equal Parts Education and Outdoor Recreation