Digital Marketing Paid Specialist
This mid-level paid position is designed for those that excel at driving traffic and conversions through paid media platforms for our global clients. In addition, the successful candidate will have a strong appreciation and curiosity for using data to guide campaign design and execution with strong personal organizational skills.
Responsibilities
- Manage and execute all aspects of SEM/Display/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
- Ongoing campaign optimization based on a data-driven analysis of account metrics
- Copywriting/design for ads following correct voice and tone for a variety of clients
- Design and implement meaningful and actionable ad, audience and creative tests - typically A/B splits
- Clearly communicate recommendations for next steps to clients grounded in campaign performance data
- Audit new paid accounts for best practices in terms of campaign set up, audiences, creative, budgets and testing
- Work within best practice frameworks while pushing the boundaries of innovation (including automation of time-consuming tasks)
- Prepare performance reports for clients to assess and optimize performance
Qualifications
- Minimum of 3 year of hands-on experience managing campaigns in Google Ads, Bing Ads, and/or Facebook Ads.
- Ability to juggle and prioritize a challenging workload in a fast-paced environment
- Ability to communicate directly with clients, both verbally and in writing
- Strong attention to detail and picking up on procedures quickly
- Ability to quickly learn and work across analytics & software tools including Google Analytics, Search Console, and Photoshop or Canva
- Extra points for grit, positive attitude, and hustle
Preferred
- 2 years of experience working in eCommerce or Digital Marketing
- Ability to use photoshop or canva to design creative ad images, videos, and gifs
- Google Ads, Bing Ads, or Facebook Ads certifications
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