Digital Marketing Paid Specialist

Full Time
Bozeman, MT (Remote)
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Digital Marketing Paid Specialist

This entry-level paid position is designed for those that excel at driving traffic and conversions through paid media platforms for our global clients. In addition, the successful candidate will have a strong appreciation and curiosity for using data to guide campaign design and execution with strong personal organizational skills.

Responsibilities

  • Manage and execute all aspects of SEM/Display/Paid Social campaigns, including developing keyword and campaign strategy, ad and landing page testing, and bid and budget management
  • Ongoing campaign optimization based on a data-driven analysis of account metrics
  • Copywriting/design for ads following correct voice and tone for a variety of clients
  • Design and implement meaningful and actionable ad, audience and creative tests - typically A/B splits 
  • Clearly communicate recommendations for next steps to clients grounded in campaign performance data 
  • Audit new paid accounts for best practices in terms of campaign set up, audiences, creative, budgets and testing
  • Work within best practice frameworks while pushing the boundaries of innovation (including automation of time-consuming tasks)
  • Prepare performance reports for clients to assess and optimize performance

Qualifications

  • Minimum of 1 year of hands-on experience managing campaigns in Google Ads, Bing Ads, and/or Facebook Ads. 
  • Ability to juggle and prioritize a challenging workload in a fast-paced environment
  • Ability to communicate directly with clients, both verbally and in writing
  • Strong attention to detail and picking up on procedures quickly
  • Ability to quickly learn and work across analytics & software tools including Google Analytics, Search Console, and Photoshop or Canva
  • Extra points for grit, positive attitude, and hustle
Preferred
  • 2 years of experience working in eCommerce or Digital Marketing
  • Ability to use photoshop or canva to design creative ad images, videos, and gifs
  • Google Ads, Bing Ads, or Facebook Ads certifications

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