Paid Media CPC Specialist

Full Time
Bozeman, MT (Remote Available)
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Paid Media CPC Specialist

We are looking for a Paid Media CPC Specialist to join our team. You will directly execute paid marketing strategies for our global clients on Google Ads and Microsoft Ads. This position is designed for a self-starter that thrives off of getting into the weeds on campaign work, while staying on top of industry trends and testing best practices across a client portfolio. A dedication to data-driven decision making using the scientific method is critical, as well as a mind for unique creative strategy. A successful candidate will believe in the power of user/client empathy and data to propel their teammates and, subsequently, themselves forward.

In short...

You will create and manage profitable campaigns for multiple clients and establish yourself as a search engine marketing expert who succinctly presents results and adapts to industry trends and innovations.

Responsibilities

  • Manage and execute all aspects of SEM/Display/Youtube campaigns on Google Ads for set of clients including:

           Ongoing optimization based on data-driven analysis of account metrics
           Copywriting following correct voice and tone for a variety of clients
            Design, implement and track meaningful ad, audience, and creative tests - typically A/B splits
            Feed optimization and troubleshooting in Google Merchant Center

  • Prepare performance reports/dashboards for clients
  • Communicate ongoing efforts and future strategy to clients grounded in performance data to achieve C-Suite goals (through email, meetings, etc.)
  • Work within paid best practice frameworks while pushing the boundaries of innovation to achieve the highest performance and gain competitive advantage
  • Keep a pulse on the paid media industry trends
  • Audit new paid accounts for best practices in terms of campaign set up, audiences, creative, budgets, and testing

Qualifications

  • Minimum of 1 year of experience managing campaigns in Google Ads & Microsoft Ads with proven track record of driving growth
  • Experience with Google shopping campaigns, Google Merchant Center, and product management feed platforms e.g. DataFeedWatch/FeedOptimise
  • Hands-on experience in handling marketing budgets and reporting results
  • Fluent with Google Analytics
  • Excellent organizational skills and attention to detail; ability to manage multiple projects against multiple timelines at once
  • Strong quantitative, analytical and problem-solving skills
  • Excel expertise and a strong ability to analyze data, make actionable decisions and recommendations
  • Ability to communicate directly yet empathetically with clients, both verbally and in writing
  • High levels of integrity, autonomy, and self-motivation
  • Extra points for grit, positive attitude and hustle
Preferred
  • 3+ years of experience working in eCommerce or Digital Marketing
  • Google Ads & Google Analytics Certifications
  • Data-visualization skills with tools including Google Data Studio
  • Experience working with tagging tools like Google Tag Manager
  • Previous agency experience is a plus
  • Experience with ambassador/influencer marketing

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