Client Since 2020

Oboz Footwear

Oboz Footwear is a premium shoe company rooted in the outdoors. The pandemic brought wholesale business to a halt as brick and mortar retail partners shuttered their doors and supply chains crumbled. Oboz faced the problem head-on, transforming a basic brochure website to a robust eCommerce shopping experience powered by strategic partnerships that implement and execute profitable data-based marketing and business decisions.

Project Overview

Oboz secured a new and robust site and world-class branding by partnering with BigCommerce and The ZaneRay Group and were ready to grow. They needed a plan for traffic but without historic visitors, interactions and experiences, the Oboz recognized that they needed two things to understand their online customer: granular data and a partner with a plan to scale. We implemented a broad spectrum of traffic and lead gen services to access a diverse audience and convert the traffic into a loyal customer base. Our Pond software allowed us to eliminate wasted ad spend amidst supply chain interruptions by matching real customers with available inventory.

Services Provided

eCommerce Growth Strategy
Cross Channel Digital Marketing Support
Predictive Analytics & Data Science
Pond Software

"We see 2-4x improvement in month over month revenue by using the Tadpull Pond software to drive campaigns and match customers to available products as inventory comes into view."

Rich Hohne, Director of Brand + Consumer Experience

Proven Results

The Oboz Footwear team set high goals. Their ambition is reflected in the quality products they build and that craft is enough to solidify their reputation in the footwear category. Tadpull helped to accelerate their growth by applying data science and intelligent inventory marketing to the new BigCommerce-driven website.

Increase In Revenue Month Over Month
Increase In Conversion Rate

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