Launched in a garage workshop in Silicon Valley, Sway has designed a trike that rides like a motorcycle but is powered with electricity. Over the years, we’ve helped founder Joe Wilcox through multiple iterations of the website culminating with an appearance on ABC’s Shark Tank season finale and successful funding with Mark Cuban for $300K.

Project Overview

Geering up for the appearance on Shark Tank, we redesigned and beefed up the website on Amazon Web Services to handle the traffic influx. Speed was critical – so the photo assets and underlying code were built to make the site load quickly and convert users to the email list. With this technology foundation in place, we then set about capturing visitors interested in the product to focus on the cultivation of customers and presales using Shopify.

Services Provided

Custom WordPress website
Shopify for Pre-Sales Orders
Advanced Analytics
Usability Tests
Email Marketing on Mailchimp

"Tadpull has been a fundamental partner on the digital front for Sway from day one. Not only do they understand how to apply the principles of Design Thinking to the digital world but they are easy and fun to work with. It’s truly been a great client experience these past few years and I’ve been impressed with their understanding of evolving web technology, user experience, and digital marketing. Their involvement has been critical to our success to date."

Joe Wilcox, Founder & CEO

Proven Results

Increase in Email List Size
Investment by Mark Cuban

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