Dubbed the “best skiing mountain in North America” by Forbes, Jackson Hole is a world-renowned winter destination. If that’s not enough, it also practically borders Grand Teton and Yellowstone National Park, making it a year-round mecca for all types of outdoor recreation and sightseeing.
In close partnership with the ZaneRay Group, we interviewed a variety of vacationers to empathize with their needs and outline the website experience for mobile, tablet, and desktop. Based on the research, we discovered that the needs of new visitors who had not yet experienced the epic terrain at Jackson Hole were drastically different than those of the returning visitors. By aligning the web experience with each persona group, we were able to reduce the number of customer service calls and inspire the “First-Timers Guide” – which has gone on to become one of the most popular pages on the site.
"Over the last few years, we’ve worked with Tadpull to attract new customers online and hone our digital strategy across channels to deliver an exceptional web experience to our guests. The team’s expertise in analytics and data-driven marketing has guided our paid advertising efforts as well as site-wide UX improvements."
Director of Marketing