A Different Conference

Tadpull is excited to once again bring together smart digital marketers and eCommerce managers across industries for its 2nd annual Mountains & Metrics conference on Thursday, October 4th and Friday, the 5th at the historic Rialto in downtown Bozeman, Montana. Cost is $350/person for non-Tadpull clients.

“The attendee presentations were fantastic. The loose atmosphere was conducive to asking questions and general discussions, which was really valuable.”

Kevin Stein, Caterpillar Workwear

Would Recommend a Colleague Attend (NPS of 100)

Great Content + Great People

The invite-only event blends inspiring talks from our clients with breakout hands-on sessions for networking and going deep on particular topics of interest.

We’ll kick things off with an overview of current digital trends, have a few clients share what they’re doing to drive traffic and conversions and work through some hands-on exercises using some fun tools.

We’ll also cover the current data science initiatives we’re undertaking for helping our clients build a 1:1 customer data view with campaign attribution.

Whether you’re on NetSuite, Shopify, Magento or WooCommerce you’ll come away with a variety of tactics and methodologies for making SEO, Social Media, Paid and Email marketing work for your ecommerce business.

Attendance is capped at 40 participants to ensure an intimate and lively conference experience.

Day 1 – Growing Traffic

We’ll dig in on what digital trends are shaping eCommerce today across SEO, Social, Paid and Email channels along with emerging interfaces like Voice and Augmented Reality

Day 1 – Growing Traffic

 9:00 – 9:15 – Welcoming Remarks

 9:15 – 10:00 – Emerging Trends in Digital to Plan For (Hint: Personalization, Customer Loyalty, Automation)

10:00 – 10:30Workshop – Pick a Trend to Focus On

10:30 – 10:45 – Break

10:45 – 11:15 – It’s Messy Acquiring Customers – How to Design Campaigns Across Devices & Online Channels with SEO/PPC/Social/Email Orchestration

11:15 – 12:00 – Workshop – Fun Tools to Plan and Predict for your Cross-Channel Campaigns

12:00 –   1:00 – Lunch back by popular demand Taco Bar!

1:00 –   2:00 – Keynote – Pat LaPointe – How to Measure What Matters: Lessons Learned from a Career in Marketing Analytics

   2:00 –  2:15 – Break

   2:15 –  3:15 – Panel discussion “What’s Working and What We’re Learning Across Content, SEO, Paid, Email and Social Channels” with MYSTERY RANCH, Duckworth, Jackson Hole Resort, TYME

  3:15 – 4:15Workshop – Not All Traffic is Equal – how to use data science to predict your best customers

  4:15 – 4:30 – NetSuite | ERP & eCommerce Opportunities for Mid-Market Companies

  5:30 – 6:30 – Happy Hour + Appetizers at Ale Works

  6:30 – 9:30 – 4 Course Dinner at Ale Works

Day – 2 Converting Traffic

The New Reality – Know Your User and Own Your Data.

We’ll cover different ways to convert onsite users to brand evangelists using customer data, merchandising, data science and regulations to be aware of in the EU and US

Day 2 – Converting Traffic

 9:00 – 9:30 – Toad&Co: How We Defined Our Best Customers & Now Drive Campaigns for Profitability

 9:30 – 10:00 – Simple Quizzes: What Customer Data Can You Build for Campaigns and Personalization?

10:00 – 10:30Tadpull Pond Software Updates

10:30 – 10:45 – Break

10:45 – 11:45 – Power of Onsite Search + Merchandising – Case Study from SearchSpring and Mack’s Prairie Wings

11:45 –   1:00 – Lunch 

1:00 –   2:00What Gets the Win…SEO? Paid? Social? Getting Started with Multichannel Campaign Attribution in Google Analytics

   2:00 –  2:15 – Break

   2:15 –  3:15 – Everything You Wanted to Know But Were Afraid to Ask a Lawyer: Data, Privacy and Prop 65 – Cromwell Law and Davis Wright Tremaine, LLC

  3:15 – 3:30Closing Remarks

  4:00 – 5:30 – TGIF Casual Happy Hour at MAP Brewing

Connect with marketers at brands like…

Thank You To Our Sponsors

We are deeply grateful for their support and helping us put on the 2nd Annual Mountains & Metrics Conference

What They Say

Here's what 2017 attendees had to say. 


Here’s a few recommendations for where to stay and what to do


The following spots are all within a walkable distance of the conference headquarters of the Baxter Hotel and the Tadpull HQ here in downtown Bozeman. You’ll be close to great coffee shops, restaurants, bars, trails, couple funky bookstores and a bowling alley.

  1. Airbnb Bozeman – Hand-curated list for spots that are walkable but just about everything in Bozeman is a 10 minute ride via Uber. Past clients have really enjoyed using this as an option based on proximity to trails or downtown.
  2. The Element – About 1 block from the conference at the Baxter Hotel and our office. Newly built in the heart of downtown with a quick walk to coffee, restaurants and bars (see above map).
  3. The Lark – A funky modern hotel with an Airstream as a taco stand out front and across the street from the Baxter Hotel



Just about anything in Bozeman is about 10-12 minutes away by car. All events at the conference will be within walking distance or held onsite. Attendees are welcome to rent a car or use Uber for getting around. The above lodging options are great for being close to all the action downtown.


Code of Conduct

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of conference participants in any form. Sexual language and imagery is not appropriate for any conference venue, including talks, workshops, parties, Twitter and other online media. Conference participants violating these rules may be sanctioned or expelled from the conference without a refund at the discretion of the conference organizers.

Join The Waitlist

We’re currently sold out for 2018 but if any spots pop-up we’ll let you know