Client Since 2016
Our work with Duckworth has touched on all channels of digital marketing and has ranged from executing paid campaigns, to consulting on email strategy. Also as part of our relationship, we conduct both on-site and virtual coaching sessions as well as provide training materials to aid in execution of the overarching eCommerce strategy.
Coaching and Training
Ecommerce and Digital Marketing Strategy
Cross Channel Digital Marketing Support
Landing Page Development
- Download Product Data
- Format for Facebook Feed
- Upload to Facebook Ads Manager
Once the product catalog was created, different ad groups within the overarching dynamic product catalog campaign were setup in order to test various aspects of the campaign.
- Ad Types
- Overlays & Creative
- Audience Targeting
- Placements (News Feed vs Side Bar, etc.)
As time went on, we were able to identify successful audience targeting, creative and placement strategies to help drive consistent ROIs.
On the lead ads side, the first step was to create a custom lead form for users to enter their information to directly in Facebook. Next, as was the case with dynamic catalog ads, we were able to test different audience types by uploading a customer email list (and creating a lookalike audience) and also by utilizing web activity as tracked by the Facebook Pixel.
After working with the Duckworth development team to implement advanced pixel tracking, a conservative approach was taken as a test phase with the goal to determine the effectiveness of paid Facebook campaigns going forward. As time went on, minimizing the cost per acquisition of leads and achieving a ROAS of between 300% and 400% became benchmarks to work from.
Dynamic Catalog ROAS