On May 8-10, Tadpull and Theta are taking their executives on the road to New York to deliver a limited number of educational workshops on using customer-level data to identify, predict and optimize revenue-driving behavior to increase the value of ecommerce companies in your portfolio.Request your workshop
The two-hour workshop provides private equity firms with actionable insights on how to evaluate customer data, find growth opportunities, and make successful exits.
Gain a competitive edge and make investment decisions with knowledge and speed.
Improve customer value of portfolio companies and maximize ROI when exiting.
Peter Fader is Co-Founder and Director of Theta, and the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is considered by many to be the world’s foremost expert on the development and application of models of Customer Lifetime Value (CLV), having won dozens of prestigious awards for his research and teaching on the topic.
He was listed as one of “25 Marketing Technology Trailblazers” by Advertising Age, and has been a featured keynote speaker for many companies and industry associations. His three books (“Customer Centricity: Focus on the Right Customers for Strategic Advantage,” “The Customer Centricity Playbook,” and “The Customer-Base Audit” are the basis for many global conversations about data-driven customer centricity.
Jake Cook is cofounder and CEO at Tadpull, working across ecommerce, digital marketing, and predictive analytics. While he’s worked for companies like Google and Microsoft, these days he’s motivated by helping mid-market companies compete smarter by turning messy datasets into predictable profit with the power of AI and smart execution.
An adjunct professor since 2007, Jake holds dual teaching appointments at Montana State University and the University of Montana while also guest lecturing at Harvard Business School on the topics of data science and ecommerce. He’s open-sourced all his course materials at ondigitalmarketing.com.