Client Since 2014
In close partnership with the ZaneRay Group, we interviewed a variety of vacationers to empathize with their needs and outline the website experience for mobile, tablet and desktop. Based on the research we discovered that the needs of new visitors who had not yet experienced the epic terrain at Jackson Hole was drastically different than those of the returning visitors. By aligning the web experience with each persona group we were able to reduce the number of customer service calls and inspire the “First Timers Guide” – which has gone on to become one of the most popular pages on the site.
- Redesign research and information architecture
- Search engine marketing (paid advertising)
- Usability tests
- Software services
Over the last few years, we’ve worked with Tadpull to attract new customers online and hone our digital strategy across channels to deliver an exceptional web experience to our guests. The team’s expertise in analytics and data-driven marketing has guided our paid advertising efforts as well as site-wide UX improvements.
Building on research, we are continuing to leverage user insights to develop and execute a variety of SEM campaigns that help skiers and vacationers find the destination of their dreams regardless of the season.
Increase in lift ticket revenue
Increase in Conversion rates
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