Client Since 2013
This innovative eCommerce company crafts backpacks for elite audiences with mission critical needs like wildland firefighters and alpine climbers. Famed pioneers in the outdoor industry, the Mystery Ranch founders are the design brains behind the modern backpacking frame we know today.
- Website Redesign on NetSuite’s SCA
- Content Strategy and SEO
- Email Marketing on MailChimp
- Tadpull Pond software
We started off by interviewing users from every customer segment and found that each one had drastically different needs throughout the online purchasing journey. Using these insights, along with real-time data and analytics, we were privileged to unfold an online experience that would serve key B2B and B2C customers and lay the foundation for a new digital marketing strategy. Since 2014, we’ve been supporting the Mystery Ranch team by managing and executing online marketing efforts across digital channels including SEO and website content, email marketing and paid advertising.
Increase Avg Order Value
Increase in revenue
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