The eCommerce revolution is still on the rise in 2021, with no signs of slowing down. eCommerce marketing teams can stay ahead of trends like broken inventory, Facebook vs. iOS, and first + zero party data by looking at 3 simple metrics in Google Analytics.

This short video will take you back to the core metrics that matter when measuring overall site performance. Create an an effective eCommerce marketing strategy that will grow traffic, convert users, and retain customers using insights from your Google Analytics data.