GA4 requires a your website to have a global site tag. There are several ways to implement the tag, including GTM, in the website code, and via a plugin or third-party tool.
There are eleven key settings that need to be adjusted within your GA4 property. These will define how your data is captured and unlock additional reporting insights.
Users take many actions on ecommerce sites before making a purchase. By tracking these actions as events you can build reports to fully understand the path to purchase.