Downloadable Guide

Google Analytics 4 Setup For Ecommerce

A free ecommerce GA4 setup guide, depicting pages displaying the guide's contents. The guide includes step-by-step instructions for setting up ecommerce tracking in Google Analytics 4, with illustrations and screenshots. The guide is intended to help ecommerce businesses track their website's performance and improve their marketing strategies.A free ecommerce GA4 setup guide, depicting pages displaying the guide's contents. The guide includes step-by-step instructions for setting up ecommerce tracking in Google Analytics 4, with illustrations and screenshots. The guide is intended to help ecommerce businesses track their website's performance and improve their marketing strategies.
An ecommerce team gathered around a desk and working on a computer to set up GA4

Learn how to successfully set up your GA4 property ahead of the UA sunset in July 2023. Our guide walks through all the steps necessary for a seamless migration.

Get the Free GA4 Setup Guide

What actions should your team take now to setup your GA4 property?

  • 1. Implement tracking tag

    GA4 requires a your website to have a global site tag. There are several ways to implement the tag, including in Google Tag Manager, in the website code, or via a third-party tool like a plugin.

  • 2. Configure GA4 property settings

    There are eleven key settings that need to be adjusted within your ecommerce site's GA4 property. These will define how your data is captured and unlock additional reporting insights.

  • 3. Implement ecommerce events

    Users take many actions on ecommerce sites before making a purchase. By tracking these actions as events, you can build GA4 reports to fully understand the path to purchase.

Get GA4 for Ecommerce Guide
Employees at an ecommerce startup looking at a man holding a laptop