Learn how to successfully set up your GA4 property ahead of the UA sunset in July 2023. Our guide walks through all the steps necessary for a seamless migration.Get the Free GA4 Setup Guide
GA4 requires a your website to have a global site tag. There are several ways to implement the tag, including in Google Tag Manager, in the website code, or via a third-party tool like a plugin.
There are eleven key settings that need to be adjusted within your ecommerce site's GA4 property. These will define how your data is captured and unlock additional reporting insights.
Users take many actions on ecommerce sites before making a purchase. By tracking these actions as events, you can build GA4 reports to fully understand the path to purchase.