Meet The Tadpullians

Jake Cook


Jake has spent his career spanning technology, digital marketing and analytics for companies such as Microsoft, Google, Kickstarter, Caterpillar and As a cofounder at Tadpull, he works closely with leadership teams to help them scale ecommerce businesses leveraging data and customer centricity. An adjunct professor since 2007, Jake teaches innovation and digital marketing courses at Montana State University and teaches the ‘Pillars of Profitable e-Commerce’ course in the business analytics graduate program at the University of Montana. Jake is also member in the eCommerce Fuel Capital Group. He holds a MA in Marketing and a BA in Physics from Drury University.

Eulalie Cook, PhD

Chief Data Officer

Eulalie (“Lee”) leads the data science and software teams at Tadpull following client engagements with Behr Paints, Tyson Foods, Google, and As a cofounder, she specializes in helping clients unlock growth leveraging peer-reviewed academic research with cutting-edge data science methods and statistical models. She co-teaches ‘Pillars of Profitable e-Commerce’ course in the business school at the University of Montana and also invests with eCommerce Fuel Capital Group. Eulalie earned a PhD from Montana State University with an emphasis in consumer choice, an MA in Marketing from Drury University and a BS in Journalism from Southern Illinois University.

Modern Ecommerce

To compete in an Amazon world, we believe you need digital marketers working with data scientists and software developers in quick sprints to optimize technology, data and AI.

Lines of Code in Our Platform


Tadpullians with graduate degrees

Top 20 US Digital Marketing Firm

average years clients work with us

Why We’re Different

For us, it’s not about impressions or reach but producing revenue and profit for our clients.

We earn these results with a proven process developed over years in industry that leverages our core values of empathy, data, transparency, and innovation.