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Dominating BFCM 2025: Your Paid Search & Social Playbook
Black Friday Cyber Monday (BFCM) is the Super Bowl for e-commerce. Don’t fumble your sales with poor email deliverability. Get your email list and sending strategy in shape now with these five key steps.
5 Ways to Master Your Email Deliverability Before Black Friday Cyber Monday
Black Friday Cyber Monday (BFCM) is the Super Bowl for e-commerce. Don’t fumble your sales with poor email deliverability. Get your email list and sending strategy in shape now with these five key steps.
A Brand’s Playbook for Winning in Google’s New AI Search
The Evolving AI-Search Landscape Google is changing the face of search. With the integration of conversational AI, the familiar search results page is evolving from a list of links into a dynamic, interactive experience. For direct-to-consumer (DTC) brands, this is a...
Shopify Agentic Commerce eCommerce Guide
Executive Overview: The Dawn of Agentic Commerce with Shopify Agentic commerce represents the next evolution of online shopping, where AI-powered agents autonomously handle the entire purchasing journey for a consumer from product discovery to secure checkout. This...
Stop Leaking Revenue: How Cohort Analysis Uncovered $2M in Churn Risk (And How You Can Find Hidden Growth)
Executive Summary You're busy. Your team is stretched. You can't afford to waste a single marketing dollar. Yet, most brands do, relying on broad averages that hide the truth about their customers, resulting in leaked revenue, high churn, and missed growth. The...
Data Debt: Why It Matters in the Era of AI and Machine Learning
Introduction As ecommerce businesses become more reliant on AI and advanced analytics, the quality of data feeding those systems becomes more critical. Data Debt, which is the accumulation of incomplete, inaccurate, or fragmented data, makes it harder to trust...
Channels & Tactics to Hit Your Forecast Targets
Forecast Series Part 4 (of 4)Acquisition vs Retention Channels to Hit Your Target Forecast Ecommerce forecasting isn’t just about numbers—it’s about understanding how you’ll reach your customers. In our last blog post, we broke revenue down by new vs. returning...
Breaking Down Revenue Forecast Targets: New + Returning Customers
Forecast Series Part 3 (of 4)Forecasting revenue can feel overwhelming, but breaking it down into manageable parts makes it much more actionable. In our last post, we introduced the “golden equation” for ecommerce success:This equation is the foundation for building a...
The Golden Equation of Ecommerce: Simple Math for Predictable, Profitable Growth
Forecast Series Part 2 (of 4)Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve customer...