In 2017 Mack's Prairie Wings recognized they needed to bring a partner onboard to help grow and elevate their ecommerce business. Just four years, after partnering with Tadpull, they were able to compete with online retailers such as Cabella's and BassPro but with just a fraction of the in-house human resources.
With competitor brands such as Icebreaker, Pendleton, and Smartwool as well as outdoor specialty stores like Patagonia and REI, Duckworth needed to upgrade its online presence and ecommerce experience to provide consistent returns in a strong market.
