About Us

Working With A Purpose

We are scientists and marketers leveraging data to maximize eCommerce performance against new and existing audiences. We listened first, built software-based solutions, and now execute daily to drive and scale revenue.

We are on a mission to punch through the mid-market revenue ceilings and redefine maximum growth for our partners, while reducing and even eliminating dependency on third-party players. Control your future with software built by scientists and services managed by professionals.

Team working on digital marketing project

Reviewing netsuite data for eCommerce on Tadpull Pond Software

Cross-channel marketing plans at the whiteboard

Q3 cross-channel digital marketing strategies

Our Team

Meet the Tadpullians

Jake Cook

President &
Co-Founder

Eulalie Cook, Ph.D

Chief Data Officer &
Co-Founder

Ian Jordan

Senior eCommerce Manager

Tyler Foulkes

Software Engineer
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Franccesca Linford

Development Manager / Principal Software Engineer

Thomas Ray

Data Scientist
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Ian Crawford

Client Success Manager

Michelle Schraudner

Client Success Manager

Justine Latulipe

Paid Team Manager

Cassie Benjamin

Email Team Manager

Grace Kimball

Paid Channel Specialist

Alexis Faeh

Email Channel Associate

Rory Makohin

Email Channel Associate

Jenny Mueller

Director of Sales & Partnerships

Chris Davis

Solutions Architect
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Riley Stevens

Director of Marketing
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Marc Maleh

Global Vice President - Emerging Experiences, HUGE

Interested in joining the team?

View Careers

Integrated Teams

It Takes a Village

Our team is balanced, effective, and streamlined across every role. We scoured the earth to find the most talented, capable, and driven individuals and are proud of the things built by our crew. We are an exceptional group of data scientists, eCommerce experts, software engineers, and finance wizards working together to drive revenue on repeat.

Our Team: Data Scientists, Digital Marketers, Developers, Finance

What Makes Us Different

Our Values Foster a Positive Culture

Empathy

We seek a deeper understanding of our customers, site visitors, and peers. Our mission to walk a mile in your shoes is a guiding force behind our technology and exceptional customer service. We care because we've been there.

"...Tadpull helped us every step of the way"

VP of Technology
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Data

It's not just a buzzword. Data is the basis for the modern digital economy. We build processes to harness data and implement processes that drive real-world results. We build hypotheses with empathy and prove them with data-based decisions.

"The team’s expertise in analytics and data-driven marketing has guided our paid advertising efforts"

Ned Wonson, Director of Marketing

Transparency

We use data to drive results and positive outcomes for our clients. The mutual trust fostered in our client relationships are built on a foundation of clear reporting and revenue reports that make us all smile.

"... sophisticated campaigns with data-centric results"

Ryan Holm, Director of Marketing

Innovation

Innovation doesn't come easy. We study relentlessly and our founders instruct high-level academics to drive new generations of ideas forward. Our ability to adapt and innovate against a constantly evolving world of consumer behavior is unprecedented.

Brainstorming digital marketing strategies at the whiteboard

"They're well-versed on current trends, highly communicative and love using the data to prove results"

Ned Wonson, Director of Marketing

Execution

Just ask our clients. Everything we do is based on execution. We hit the ground running every single day and build winning software and decision-making engines.

Planning out digital marketing campaigns

"We found a team that was able to lay out a clean strategy that produced results."

Nick Ward, VP - Digital Channels
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