Register for 2021 Mountains & Metrics eCommerce Workshop

October 28th | 2:30 - 4:00 MST

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About Us

Working With A Purpose

We are scientists and marketers leveraging data to maximize eCommerce performance against new and existing audiences. We listened first, built software-based solutions, and now execute daily to drive and scale revenue.

We are on a mission to punch through the mid-market revenue ceilings and redefine maximum growth for our partners, while reducing and even eliminating dependency on third-party players. Control your future with software built by scientists and services managed by professionals.
Team working on digital marketing projectReviewing netsuite data for eCommerce on Tadpull Pond Software
Cross-channel marketing plans at the whiteboardQ3 cross-channel digital marketing strategies
Our Team

Meet the Tadpullians

Jake Cook
President &
Eulalie Cook, Ph.D
Chief Data Officer &
Ian Jordan
Senior eCommerce Manager
Tyler Foulkes
Software Engineer

Franccesca Linford
Development Manager / Principal Software Engineer
Thomas Ray
Data Scientist

Ian Crawford
Client Success Manager
Michelle Schraudner
Client Success Manager
Justine Latulipe
Paid Team Manager
Cassie Benjamin
Email Team Manager
Grace Kimball
Paid Channel Specialist
Alexis Faeh
Email Channel Associate
Rory Makohin
Email Channel Associate
Jenny Mueller
Director of Sales & Partnerships
Chris Davis
Solutions Architect
Marc Maleh
Global Vice President - Emerging Experiences, HUGE
Interested in joining the team?
View Careers
Give Back

Tadpull Scholarships

Given the impact education has had on all our lives, our company decided to set about helping fund the educational goals of students who might need a little extra help. Whether it be due to gender, race, or even first-generation access to higher education, we want to invest in helping educate the next generation of technology leaders. 

Tadpull’s scholarships span undergraduate and graduate students in computer science, business analytics, and artificial intelligence at multiple universities.

What Makes Us Different

Our Values Foster a Positive Culture


We seek a deeper understanding of our customers, site visitors, and peers. Our mission to walk a mile in your shoes is a guiding force behind our technology and exceptional customer service. We care because we've been there.
Working on client projects
"...Tadpull helped us every step of the way"
VP of Technology


It's not just a buzzword. Data is the basis for the modern digital economy. We build processes to harness data and implement processes that drive real-world results. We build hypotheses with empathy and prove them with data-based decisions.
Analyzing NetSuite Data
"The team’s expertise in analytics and data-driven marketing has guided our paid advertising efforts"
Ned Wonson, Director of Marketing


We use data to drive results and positive outcomes for our clients. The mutual trust fostered in our client relationships are built on a foundation of clear reporting and revenue reports that make us all smile.
Outdoor meeting in Bozeman, MT
"... sophisticated campaigns with data-centric results"
Ryan Holm, Director of Marketing


Innovation doesn't come easy. We study relentlessly and our founders instruct high-level academics to drive new generations of ideas forward. Our ability to adapt and innovate against a constantly evolving world of consumer behavior is unprecedented.
Brainstorming digital marketing strategies  at the whiteboard
"They're well-versed on current trends, highly communicative and love using the data to prove results"
Ned Wonson, Director of Marketing


Just ask our clients. Everything we do is based on execution. We hit the ground running every single day and build winning software and decision-making engines.
Planning out digital marketing campaigns
"We found a team that was able to lay out a clean strategy that produced results."
Nick Ward, VP - Digital Channels


Built on Science - Executed by People

of Tadpullians have advanced degrees
of Tadpullians are focused on data science
graduate eComm courses taught by Tadpull co-founders
average years clients work with our team
years running CIOReview's Top 20 Digital Firms in U.S.
average eCommerce growth for clients

Interested in joining the team?

View Careers