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Executive Summary You're busy. Your team is stretched. You can't afford to waste a single marketing dollar. Yet, most brands do, relying on broad averages that hide the truth about their customers, resulting in leaked revenue, high churn, and missed growth. The...

Introduction As ecommerce businesses become more reliant on AI and advanced analytics, the quality of data feeding those systems becomes more critical. Data Debt, which is the accumulation of incomplete, inaccurate, or fragmented data, makes it harder to trust...

Forecast Series Part 4 (of 4)Acquisition vs Retention Channels to Hit Your Target Forecast Ecommerce forecasting isn’t just about numbers—it’s about understanding how you’ll reach your customers. In our last blog post, we broke revenue down by new vs. returning...

Forecast Series Part 3 (of 4)Forecasting revenue can feel overwhelming, but breaking it down into manageable parts makes it much more actionable. In our last post, we introduced the “golden equation” for ecommerce success:This equation is the foundation for building a...

Forecast Series Part 2 (of 4)Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve customer...

Forecast Series Part 1 (of 4)The Strategic Edge for Ecommerce Managers: Aligning Forecasts with Goals to Create Achievable Targets As an ecommerce manager, you're not just chasing revenue numbers—you’re expected to bridge the gap between ambition and reality....

Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But in some cases, the gap can be as much as 25% or greater, and when the C-Suite wants answers, “We don’t know why” isn’t going to cut it.

How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...