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Offering discounts on your products can be a great way to boost your business sales, attract new customers, and move old stock. Popups are among the most popular tools for offering discounts. They have an unparalleled capability to draw visitors' attention to offers...

Ecommerce brand managers have certainly seen email automation in action in marketing campaigns. Email automation is a tool used in email marketing so a brand can stay engaged with its audience and customers using relevant messaging. Automation is when you personalize...

Yes, your shipping and returns policies can affect your conversion rates. Shipping and returns policies can make or break the customer experience, and ultimately impact conversion rates. These policies serve as a roadmap for customers, giving them a clear...

The Facebook advertising platform (also known as Meta for Business) has widely been touted as a place for marketers to see high returns on ad dollars. Its targeting and testing abilities allow for highly personalized ads in line with consumer interests and...

For most of Gen Z and younger millennials, ads and influencers have oversaturated Instagram and Facebook. A new social media app, BeReal, taps into authenticity, challenging its users to be candid. Brands trying to break into a new space have the challenge of...

You’ve done the hardest part: getting visitors to your website amidst an increasingly noisy and crowded marketplace. Unfortunately, if your website navigation is less than top-notch, all that effort will be for nothing. The surge in traffic will only amount to higher...

The simplest question on welcome emails is also the most complicated to answer: “How do you write converting welcome emails?” Is the answer simply catchy subject lines? Well-placed calls to action? Not exactly. These strategies help, but only when used correctly. A...

(Image source: Google) ‍ One Campaign Type To Rule Them All [Sort Of] Google has officially opened the Performance Max doors to all accounts. Advertisers can now save time by setting up one campaign that serves on all Google networks. This includes Discover, Display,...

Google Analytics 4, a powerful new generation of analytics, is coming in 2023. In March 2022, Google announced that Universal Analytics will sunset in 2023 and Google Analytics 4, an entirely new generation of analytics, will take its place. Like many ecommerce teams,...