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Do You Know How To Design A Retail Website? Executive Summary: Meet Karla Karla is part of a 6 person ecommerce team responsible for managing the webstore of a large sporting goods retailer. As part of her wide array of work duties, Karla is in charge of the site’s...

Why Invest in Digital Marketing? With the explosive growth in eCommerce over the course of the past few years due to COVID-19, it’s become even more critical for online companies to have a multi-channel presence, especially on popular paid ad platforms. However, as...

You've done everything right. You've set up the best-looking, most easily navigated ecommerce store on the web. You're selling the hottest products in the fastest-growing niche around. And yet… Your sales are slumping. Your store's just not the success it ought to be....

In this era of online shopping, customers want everything, plus a little bit more. Before they commit to buying, they want to know: Are you friendly and understanding? Will you give me my money back if I don’t like the product?  Will you deliver the products within...

Post Promotion Analysis: Profit's Secret Weapon What Is Promotional Pricing? Promotions are part of any typical business model and can have a wide range of applications. Seasonal sales, inventory clearance, and squeeze sales to hit revenue goals are all a huge part of...

You are likely already aware that Google Analytics 4 (GA4) will become the new standard for digital analytics measurement in July 2023. Many ecommerce businesses are already preparing for the switch to GA4 so they do not risk falling behind on key data measurements....

Most ecommerce agencies provide either software or services; very few offer both. At Tadpull, we combine the two in a unique and strategic way. Our services team built our software. There’s no disconnect between the engineers and data scientists who created our...

As an ecommerce store, your testimonials are invaluable marketing tools with more sway than any advertising campaign. They’re the virtual equivalent of having queues running down the street from your store; a clear signal that you’re the real deal. Even so, there are...

If you’re not failing now and again, it’s a sign you’re not doing anything innovative. - Woody Allen We asked, you answered – here’s what mid-market digital marketing & eCommerce directors are struggling with as based on our annual Mountains & Metrics...