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Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But in some cases, the gap can be as much as 25% or greater, and when the C-Suite wants answers, “We don’t know why” isn’t going to cut it.

How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...

By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...

A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...

Think back to the last product you bought online. How much influence did its photo have on your decision? Chances are it was the first thing that caught your eye and the last thing you received before checking out. We are visual creatures who rely heavily on our sense...

Google Shopping ads are an essential part of any ecommerce business's marketing strategy. But what are they exactly, and how do they work? This guide will explain everything you need to know about Google Shopping ads, including how to set them up and why they are so...

In the world of ecommerce, a well-designed chatbot can be the cherry on top that elevates the customer experience to new heights. As a savvy ecommerce business owner, you know that personalized product recommendations and quick customer service are essential...

Offering discounts on your products can be a great way to boost your business sales, attract new customers, and move old stock. Popups are among the most popular tools for offering discounts. They have an unparalleled capability to draw visitors' attention to offers...