Personalization in Marketing Is No Longer OptionalData Silos Are Silent KillersAccording to SmarterHQ, 63% of consumers stop purchasing products and services from companies who poorly execute personalization. Personalization is good...
Consider these three messages:“Help save the environment by reusing your towels”“Past guests reused their towels, please reuse yours”“Hang up your towels if you would like to reuse”Can you tell which...
Big Data. Is your eCommerce business using it properly?Or more importantly, do you have the tools and resources in place to uncover the profit hiding in your data?Can your team...
Based on the feedback from the brands we work with, we were able to identify the top 5 challenges for eCommerce and digital marketing directors.With no surprise, the most common...
Email – a tried and true online marketing channel. Email plays such an imperative role in any business's marketing strategy, and often its value lies in its many-sided approach. Not...
Today's consumers have more options than ever. As these consumers become increasingly diverse and seek a customized, convenient shopping experience, retailers need to adapt quickly. Ecommerce trends play a huge...
With over 2 billion visitors per month — and billions more video views — YouTube is a major platform for engaging targeted audiences with advertising messages. Not only has it...
“what truly set the big winners apart was their ability to turn initial success into a sustained flywheel, even if they started out behind the pioneers.” ― Jim Collins, Turning...
The ecommerce world is a sea of data. Data signaling intent. Data about products. Data from emails. Data from advertising. Data from marketplaces. Zero-party data. First-party data. Data from inventory...
You may have noticed a changing tide in the economy: Inflation is up, supply chains are broken, and quarterly earning reports are pointing to a recession on the horizon. Experts...