Client Since 2016

Duckworth

Duckworth is a premium wool clothing retailer and is the world’s only source-verified, single-origin, Merino wool apparel company. A unique brand with a rich story, Duckworth has an underlying belief that where your wool is made and grown matters, as evidence by their Helle Rambouillet sheep, which live exclusively in high elevations to ensure a soft and durable fiber with exceptional loft and breathability.

Project Overview

Our work with Duckworth has touched on all channels of digital marketing and has ranged from executing paid campaigns to consulting on email strategy. Also, as part of our relationship we conduct both on-site and virtual coaching sessions as well as provide training materials to aid in the execution of the overarching eCommerce strategy.

Proven Results

After working with the Duckworth development team to implement advanced pixel tracking, a conservative approach was taken as a test phase with the goal to determine the effectiveness of paid Facebook campaigns going forward. As time went on, minimizing the cost per acquisition of leads and achieving a ROAS of between 300% and 400% became benchmarks to work from.

1046%
Dynamic Catalog ROAS
112%
Increase in Sales

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