by Hammad Anwar | Jun 3, 2025 | blog
Executive Summary You’re busy. Your team is stretched. You can’t afford to waste a single marketing dollar. Yet, most brands do, relying on broad averages that hide the truth about their customers, resulting in leaked revenue, high churn, and missed...
by Tadpull | Mar 19, 2025 | blog
Introduction As ecommerce businesses become more reliant on AI and advanced analytics, the quality of data feeding those systems becomes more critical. Data Debt, which is the accumulation of incomplete, inaccurate, or fragmented data, makes it harder to trust...
by Tadpull | Dec 24, 2024 | blog
Forecast Series Part 4 (of 4) Acquisition vs Retention Channels to Hit Your Target Forecast Ecommerce forecasting isn’t just about numbers—it’s about understanding how you’ll reach your customers. In our last blog post, we broke revenue down by new vs. returning...
by Tadpull | Dec 18, 2024 | blog
Forecast Series Part 3 (of 4) Forecasting revenue can feel overwhelming, but breaking it down into manageable parts makes it much more actionable. In our last post, we introduced the “golden equation” for ecommerce success:This equation is the foundation for building...
by Tadpull | Dec 11, 2024 | blog
Forecast Series Part 2 (of 4) Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve...
by Tadpull | Dec 4, 2024 | blog
Forecast Series Part 1 (of 4) The Strategic Edge for Ecommerce Managers: Aligning Forecasts with Goals to Create Achievable Targets As an ecommerce manager, you’re not just chasing revenue numbers—you’re expected to bridge the gap between ambition and reality....
