by Ian Jordan | Sep 10, 2025 | blog
Preparing for BFCM 2025 Black Friday Cyber Monday (BFCM) is a digital battlefield where every click, impression, and conversion counts. For DTC brands, preparing your Paid Search and Paid Social strategies well in advance of November 2025 is a necessity. The brands...
by Ian Jordan | Sep 3, 2025 | blog
Holiday Season is (Almost) Upon Us The holiday shopping season is right around the corner. While the summer sun might still be out, the truth is, if you’re an e-commerce brand, your Black Friday Cyber Monday (BFCM) prep needs to start now. Why so early? Because...
by Ian Jordan | Aug 28, 2025 | blog
The Evolving AI-Search Landscape Google is changing the face of search. With the integration of conversational AI, the familiar search results page is evolving from a list of links into a dynamic, interactive experience. For direct-to-consumer (DTC) brands, this is a...
by Eulalie Cook | Aug 7, 2025 | blog
Executive Overview: The Dawn of Agentic Commerce with Shopify Agentic commerce represents the next evolution of online shopping, where AI-powered agents autonomously handle the entire purchasing journey for a consumer from product discovery to secure checkout. This...
by Eulalie Cook | Jun 3, 2025 | blog
Executive Summary You’re busy. Your team is stretched. You can’t afford to waste a single marketing dollar. Yet, most brands do, relying on broad averages that hide the truth about their customers, resulting in leaked revenue, high churn, and missed...
by Tadpull | Mar 19, 2025 | blog
Introduction As ecommerce businesses become more reliant on AI and advanced analytics, the quality of data feeding those systems becomes more critical. Data Debt, which is the accumulation of incomplete, inaccurate, or fragmented data, makes it harder to trust...
