by Tadpull | Feb 28, 2023 | blog
Email – a tried and true online marketing channel. Email plays such an imperative role in any business’s marketing strategy, and often its value lies in its many-sided approach. Not to mention, you own that marketing channel. That’s right, you control your...
by Tadpull | Feb 7, 2023 | blog
You may have noticed a changing tide in the economy: Inflation is up, supply chains are broken, and quarterly earning reports are pointing to a recession on the horizon. Experts and economists are ringing alarm bells. And, while all recessions aren’t created...
by Tadpull | Feb 7, 2023 | blog
The ecommerce world is a sea of data. Data signaling intent. Data about products. Data from emails. Data from advertising. Data from marketplaces. Zero-party data. First-party data. Data from inventory systems. Data in the cloud, in Google Analytics, in email...
by Tadpull | Feb 7, 2023 | blog
“what truly set the big winners apart was their ability to turn initial success into a sustained flywheel, even if they started out behind the pioneers.” ― Jim Collins, Turning the Flywheel: A Monograph to Accompany Good to Great Flywheels are magical devices. They...
by Tadpull | Feb 7, 2023 | blog
With over 2 billion visitors per month — and billions more video views — YouTube is a major platform for engaging targeted audiences with advertising messages. Not only has it essentially become a search engine in its own right, but 88% of video marketers reported...
by Tadpull | Jan 9, 2023 | blog
A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...
