by Tadpull | Dec 11, 2024 | blog
Forecast Series Part 2 (of 4) Today’s complex ecommerce environment is challenging, to say the least, for brands who want to grow business revenue predictably. Executive teams are having conversations about how to navigate new technology and AI to help improve...
by Tadpull | Dec 4, 2024 | blog
Forecast Series Part 1 (of 4) The Strategic Edge for Ecommerce Managers: Aligning Forecasts with Goals to Create Achievable Targets As an ecommerce manager, you’re not just chasing revenue numbers—you’re expected to bridge the gap between ambition and reality....
by Tadpull | Oct 17, 2024 | blog
Whether you’re an ecommerce veteran, or newer to the field, you’ve likely encountered the frustration of revenue discrepancies between Google Analytics and your ecommerce platform. At first, it might seem like a minor issue—less than 2% of the total. But...
![How to Empathy Map for Ecommerce Customer Journeys [Template]](https://www.tadpull.com/wp-content/uploads/2024/10/63acdcd4916d9b622e2e9b21_Customer_20Journey_20and_20Empathy_20Maps_20for_20UX_blog_20cover-1080x675.webp)
by Tadpull | Oct 1, 2024 | blog
How to Use an Ecommerce Customer Journey Empathy Map [Worksheet] An empathy map is a helpful tool that is often used by brands as part of a customer journey mapping initiative. Customer journey mapping is a key exercise that ecommerce brands can implement to...
by Tadpull | Sep 26, 2024 | blog
What is Marketing Mix Modeling? Marketing Mix Modeling (MMM) is a way to blend and optimize marketing channels for eCommerce spend across various channels like SEO, Paid, Email/SMS, and Print similar to perfecting a caramel recipe. Why It Matters? It is crucial for...
by Tadpull | Jun 9, 2024 | blog
By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...
