Register for 2021 Mountains & Metrics eCommerce Workshop
‍
October 28th | 2:30 - 4:00 MST

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Our World-Class Digital Marketing Team Will Help You

Grow, Convert, & Retain Customers

To win in today’s noisy world, you must design an experience across your customer's journey.

Marketing Funnel: Connect, Cultivate, Close and Retain

Grow

Powered by the Tadpull Pond Software, we help optimize traffic across the four key digital channels: Search, Paid Media, Email, and Referral.

Convert

Once we have qualified traffic to a website, we leverage data science & creativity to optimize your eCommerce store for high conversions.

Retain

No customer is created equal, so we use machine learning to segment high-value customers and reward them with loyalty-boosting campaigns.
How We Drive Traffic

Aligning All Your Digital Touchpoints

A proprietary approach across four digital channels:

Search
Paid Media
Email / SMS
Referral

SEO

Organic search traffic is often the best type of web traffic. Great search engine optimization (SEO) is formed with a combination of two core elements: a solid technology stack and engaging content that addresses users' needs.

Our team supports with:

Keywords for product pages
Subheadings & page structure
Onsite technical SEO support
Internal & external link building
Site crawls & error resolution
Sitemap indexing & robotos.txt
SEO for NetSuite

Paid Media

Using margin data from your ERP, our team works across platforms like Google Ads, Facebook, Instagram, and Pinterest to acquire customers at a cost that makes sense for your business.

You can expect:
‍
Daily performance reviews
Set-up of best practice campaigns
Campaign optimizations
Retargeting & lookalike audiences
Continuous testing of new ad types
Managing data feeds & catalogs
Pixel tracking review & maintenance
Paid Ads for NetSuite

Email & SMS

Email is the last online channel you can still own. Growing a list with advanced segmentation is one of the most valuable assets for any eCommerce business.

Our team supports with:
‍
List growth opportunities
Contact segmentation
Advanced email automation
Personalized & dynamic content
Set-up of best practice campaigns
Continuous campaign optimizations
SMS Campaigns
Email marketing for NetSuite

Referral

Organic social media is a long-term investment that can perform for awareness over time. We focus on strategic relationships with complementary brands and the appropriate social channels to connect with your customers.

Our team will help you with:
‍
Social media prioritization
Social & referral analytics
Affiliate programs & management
Online community management
Backlink opportunities
Researching influencers & assets
How We Drive Traffic

Aligning All Your Digital Touchpoints

A proprietary approach across four digital channels:

SEO
Great search engine optimization (SEO) is formed with a combination of two core elements: a solid technology stack, and engaging content that addresses users' needs. Our team supports with:
‍
✔ Keywords Research
✔ Website Page Structure
✔ Onsite Technical SEO 
✔ Internal & External Link Building
✔ Site Crawls & Error Reporting
✔ Sitemap Indexing & robots.txt
Paid Media
Using margin data from your ERP, our team works across platforms to acquire customers at a cost that makes sense for your business. You can expect:
‍
✔ Daily performance reviews
✔ Set-up of best practice campaigns
✔ Campaign optimizations
✔ Retargeting & lookalike audiences
✔ Continuous testing
✔ Managing data feeds & catalogs
✔ Pixel tracking review
Email Marketing & SMS
Email is the last online channel you can still own. Growing a list with advanced segmentation is one of the most valuable assets for any eCommerce business. Our team supports with:
‍
✔ List growth opportunities
✔ Contact segmentation
✔ Advanced email automation
✔ Personalized & dynamic content
✔ Set-up of best practice campaigns
✔ Campaign optimizations
✔ SMS Campaigns
Referral
Organic social media is a long-term investment that can perform for awareness over time. We focus on strategic relationships with complementary brands and the appropriate social channels to connect with your customers. Our team will help you with:
‍
✔ Social media prioritization
✔ Affiliate programs
✔ Online community management
✔ Backlink opportunities
✔ Researching influencers & assets
Inventory screen from NetSuite ESP for marketing
How We Convert Traffic

Using analytics + AI to optimize revenue

Leveraging our Pond software, our team can help you turn your browsers into buyers with:

Predictive Analytics & Data Science
✔ Inventory Insights
✔ Email Optimization
✔ Customer Lifetime Value
✔ Attribution Modeling
✔ Propensity Modeling
✔ Sentiment Analysis
✔ Product Recommendations
Website Merchandising
✔ Homepage Updates
✔ Site Search Functionality
✔ Landing Page Creation
✔ PDP Optimizations 
✔ Promotion & Coupons
✔ Product Recommendations
✔ Merchandising Zones
Conversion Rate Optimization
✔ Expert Website Review
✔ Qualitative Data Collection
✔ User & Usability Testing
✔ Testing & Execution Plan
✔ Wireframes & Design
✔ A/B & Multivariate Testing
✔ Site optimizations
How We Retain Customers

Building Customer
Lifetime Value

The trick for true profitable eCommerce businesses is the ability to retain customers over the long term.

Our software predicts when customers are most likely to purchase again and what products make sense for the next purchase using AI. Using these insights, we can build personalized experiences back into paid and email campaigns for boosting profit.

Calculate your customer lifetime value
Use AI to predict when to engage
Leverage your product mix to personalize your sell
One-Time vs Repeat Customer Data and Net Promoter Scores
30%
increase in e-Commerce spending
(Source: McKinsey)

Rethinking the
Digital Experience

Despite a global pandemic, e-commerce spending was up 30% (McKinsey) and consumers have increased their desire for contactless shopping experiences online.

How you prioritize your digital strategy is increasingly more important as new brands and retailers emerge.

So, how can we help?‍

Leveraging your customer data will help you personalize your experiences with customers.
Capture voice of the customer online and act on customer's feedback to strengthen brand loyalty.
Respond quickly to the ever-changing circumstances with alerts on sales, campaign, and inventory changes. 
Learn More About Pond

Certified eCommerce
Partnerships
Oracle netsuite commerce partnerKlaviyo master silver partnerBigCommerce partner
Our Clients See
20-30%
Annual Revenue Growth

3 Tiers of Support

Based on your eCommerce business goals:

Base Support
Organic Growth
For clients who have an in-house team and are seeking training and consulting.
1 Digital Channel for Execution
Pond Project Management
Annual + Quarter Planning
Bi-Weekly Calls + Updates
Get Started
* Contact us for more detailed pricing
+ Pond Software Access
Mid Support
Accelerated Growth
For clients seeking consistent growth and to supplement internal competencies.
2 Digital Channels
Data Science + CRO Available
Pond Project Management
Annual + Quarter Planning
Weekly Calls + Updates
Get Started
* Contact us for more detailed pricing
+ Pond Software Access
Full Support
Exponential Growth
For clients ready for explosive growth with strategic goals of building their business.
3+ Digital Channels
Data Science + CRO Available
Pond Project Management
Annual + Monthly Planning
Weekly Calls + Updates
1 Day Response Times
Get Started
* Contact us for more detailed pricing
+ Pond Software Access

Ready to scale your eCommerce business?

Get Your eCommerce Growth Plan
Our eCommerce Software
About Tadpull
Tadpull’s purpose is to transform people and companies through empathy and technology.

We do that with a combination of eCommerce software and digital marketing services, creating the perfect formula for us to help mid-market companies navigate an ever-changing digital landscape and empower them to build profitable brands that produce results.
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