Dr. Peter Fader is a Professor of Marketing at the Wharton School of the University of Pennsylvania, and co-founder of Theta. His expertise centers on the analysis of behavioral data to understand and forecast customer buying behavior.

Dr. Fader co-founded and successfully exited consumer analytics firm Zodiac (acquired by Nike in 2018). He then co-founded Theta and developed Customer-Based Corporate Valuation® (CBCV), a method that uses customer metrics to assess a firm's underlying value. In addition, he has authored three books and won many awards for his research and teaching accomplishments. Peter's newest book, The Customer-Base Audit, is available now.

Don't miss Dr. Fader's keynote address on innovative methods for due diligence.

Jason Michelotti is a marketing visionary and former Brand Director for YETI. With a rich background spanning various industries, Jason brings a wealth of expertise in brand optimization, loyalty enhancement, and sustainable growth.

As the Founder/CEO of Leal Collective, Jason collaborates with brands to unlock the power of loyalty and drive business expansion. With a proven track record in strategic marketing, customer intelligence, and integrated planning, Jason has been a driving force behind companies' success stories.

Jason will deliver the second keynote address on leveraging brand for value creation.