Investing in Ecommerce

Resources for investing in ecommerce from due diligence to successful exits.


Ecommerce Gotchas: What to Watch Out For in Monthly PortCo Reports (and Potentially Due Diligence)

Monthly PortCo reports can be instrumental in evaluating performance and making informed decisions, but without a proper frame of reference, it’s also easy to miss key data points. Tadpull Chief Data Officer Lee Cook has assembled her “quick-and-dirty” reference guide for how to keep your eyes wide open when reviewing monthly reports. She highlights six common ways that data, if not presented correctly, can lead to “gotcha” moments.

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