between 2016 & 2022
Email List Size
Average Order Value
Between 2020 & 2022
Duckworth was founded by fourth-generation sheep ranchers dedicated to creating apparel made from 100% Montana-grown Merino Wool to produce high-quality products.The company offers a variety of premium, source-verified garments that are designed to endure the rugged conditions of the Northern Rockies, using an entirely America-made supply chain that Duckworth calls Sheep to Shelf™.
With competitor brands such as Icebreaker, Pendleton, and Smartwool as well as outdoor specialty stores like Patagonia and REI, Duckworth needed to upgrade its online presence and ecommerce experience to provide consistent returns in a strong market. Using data to provide powerful user experiences was imperative for the business' continued growth and success.
The relationship between Duckworth and Tadpull began in 2016 with a simple idea: Get 1% better every day.
As daily marketing channel activities and campaigns became more sophisticated and data-driven, Duckworth and Tadpull focused on specific milestones each year.
For seven years, the Tadpull and Duckworth teams have worked together to make decisions on everything from technology stacks and budgeting to cross-channel campaign execution and loyalty programs. Tadpull proactively drives quarterly roadmaps against annual goals and forecasts, finding the best opportunities within channels, on the website, and within the tech stack and dataset.
Tadpull currently owns day-to-day operations in Paid, Email, Conversion Rate Optimization (CRO) & SEO.
Tadpull helps Duckworth achieve its goals by using the Pond software to:
Duckworth transformed its online business from a fledgling, low-converting website to an exemplary ecommerce-first brand by constantly testing and improving customer experience using the power of first- and zero-party data.
“For the three years I've headed up marketing at Duckworth, Tadpull has proved invaluable in identifying both weak points and opportunities in our marketing mix. Tapping their dynamic team – which offers a mix of backgrounds and skills (a testament to the culture and "secret sauce" they've built here in Bozeman) – again and again, Tadpull is able to go beyond mere recommendations, rather executing campaigns, adjustments, and overhauls at the highest level available in digital marketing.”
Director of Marketing