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About Us

Working With A Purpose

We are scientists and ecommerce marketers leveraging data to maximize performance with new and existing audiences. We listened to ecommerce teams, built software-based solutions, and now work daily to drive and scale revenue.

We are on a mission to punch through the mid-market revenue ceilings and redefine maximum growth for our partners while reducing dependency on third-party players.Control your future with software built by scientists and ecommerce marketing services managed by experts.

Our Team

Jake Cook

Co-Founder & CEO

Eulalie Cook

Co-Founder & Chief Data Officer

Ian Crawford

Operations Manager

Jenny Mueller

Director of Sales & Partnerships

Chris Davis

Solutions Architect

Ian Jordan

Director of Product

Franccesca (Frankie) Linford

Development Manager / Principal Software Engineer

Tyler Foulkes

Systems Architect

Thomas Ray

Data Scientist /
Data Engineer

Wes Ashley

Client Success Manager

Cassie Benjamin

Email/SMS Team Manager

Justine Latulipe

CPC & SEO Expert

Rory Makohin

Email Channel Specialist

Sean Barnett

Email Channel Specialist

Grace Brott

Paid Social Strategist

Rosalynn Glover

Paid Team Manager

Educators At Heart

We strongly believe in the power of combining knowledge with data to drive dreams. Our clients get the same access to cutting-edge topics taught by our CEO at Harvard Business School in the course “Digital Marketing Workshop” which covers the power of customers, campaign, and catalog datasets.

In addition, we’re actively researching alongside some of the world’s leading academics at HBS and The Wharton School at the University of Pennsylvania to better understand how companies can effectively compete in eCommerce.

Giving Back

Tadpull Scholarships

Given the impact education has had on all our lives, our company decided to set about helping fund the educational goals of students who might need a little extra help. Whether it be due to gender, race, or even first-generation access to higher education, we want to invest in helping educate the next generation of technology leaders.

Tadpull’s scholarships span undergraduate and graduate students in computer science, business analytics, and artificial intelligence at multiple universities.

Montana State University School of Computing

Our cofounder, Dr. Eulalie Cook, serves on the board of the school of computing while also teaching courses on ecommerce for computer science undergraduates along with our cofounder.

Our recipients are undergraduate computer science majors with financial need or come from a demographic that is underrepresented in computer science or be first-generation in their family to attend college.

University of Montana MS Program in Business Analytics

"The Janice and Phillip Lopez" scholarship is named after our cofounders' swim coach and partner, Jan and Phil Lopez. Both individuals left a deep mark that informs much of our culture around here: namely the power of great teams, commitment to excellence and optimism, and a deep belief that great things come from doing hard things every day.

This scholarship funds first-generation or under-represented minority graduate students looking to earn a graduate degree for applying analytical skills to business problems.

Emory University Goizueta Business School

We're thrilled to support the work of Dr. Daniel McCarthy and his research assistants at Emory University and The Wharton School at University of Pennsylvania exploring state of the art time series deep learning models to predict future customer adoption, repeat purchase, and spending across a universe of over 1,000 companies.

Use coupon code WELCOME10 for 10% off your first order.

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