eCommerce Customer Journey Mapping

Frequently Asked Questions

What is customer journey mapping?

This is a handy method for seeing your online store through the eyes of your users by stepping through each part of the customers' experience in a granular way.

Why does UX testing work?

You’ll often be surprised by interviewing users and asking them to step through the stages of the customer journey under your observation. The empathy map is a fantastic tool for helping organize all the great feedback you will capture.

‍