eCommerce Customer Journey Mapping

See your eCommerce site through the eyes of your users. The empathy map is a tool for customer journey mapping your way to better eCommerce experiences.

Frequently Asked Questions

What is customer journey mapping?

This is a handy method for seeing your eCommerce site through the eyes of your users by stepping through each part of the shopping experience in a granular way.

Why does UX testing work?

You’ll often be surprised by interviewing users and asking them to step through this journey under your observation. The empathy map is a fantastic tool for helping organize all the great feedback you will capture.

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