Guide to Setup Google Analytics 4 for Ecommerce

Google Analytics 4, a powerful new generation of analytics, is coming in 2023.

In March 2022, Google announced that Universal Analytics will sunset in 2023 and Google Analytics 4, an entirely new generation of analytics, will take its place. 

Like many ecommerce teams, you may be wondering how to prepare your current Universal Analytics property in advance so you do not risk losing important customer and ecommerce website data. 

We created this helpful setup guide so you can learn how to successfully set up your GA4 property ahead of the UA sunset in July 2023. Our guide walks through all the steps necessary for a seamless migration.

Let’s talk about what steps your team will need to take to be ready for GA4.

What actions should your team take now to set up your GA4 property?

Implement tracking tag

GA4 requires your website to have a global site tag. There are several ways to implement the tag, including GTM, in the website code, and via a plugin or third-party tool.

Configure GA4 property settings

There are eleven key settings that need to be adjusted within your GA4 property. These will define how your data is captured and unlock additional reporting insights.

‍Implement eCommerce events

Users take many actions on ecommerce sites before making a purchase. By tracking these actions as events you can build reports to fully understand the path to purchase.

Download the guide now to get step-by-step instructions on how to implement these three actions.