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By the time you’re visiting our website, the last online store you checked out will have lost sales due to abandoned carts. It’s a stubborn industry-wide problem in ecommerce that’s seen a fair share of innovative solutions thrown at it, from persistent reminders that...

A recent article by Theta Equity Partners highlights the remarkable success that investors have achieved in retail ecommerce over the past few years. However, it also sheds light on the current challenges retail ecommerce businesses face, including the normalization...

Think back to the last product you bought online. How much influence did its photo have on your decision? Chances are it was the first thing that caught your eye and the last thing you received before checking out. We are visual creatures who rely heavily on our sense...

Google Shopping ads are an essential part of any ecommerce business's marketing strategy. But what are they exactly, and how do they work? This guide will explain everything you need to know about Google Shopping ads, including how to set them up and why they are so...

In the world of ecommerce, a well-designed chatbot can be the cherry on top that elevates the customer experience to new heights. As a savvy ecommerce business owner, you know that personalized product recommendations and quick customer service are essential...

Offering discounts on your products can be a great way to boost your business sales, attract new customers, and move old stock. Popups are among the most popular tools for offering discounts. They have an unparalleled capability to draw visitors' attention to offers...

Ecommerce brand managers have certainly seen email automation in action in marketing campaigns. Email automation is a tool used in email marketing so a brand can stay engaged with its audience and customers using relevant messaging. Automation is when you personalize...

Yes, your shipping and returns policies can affect your conversion rates. Shipping and returns policies can make or break the customer experience, and ultimately impact conversion rates. These policies serve as a roadmap for customers, giving them a clear...

The Facebook advertising platform (also known as Meta for Business) has widely been touted as a place for marketers to see high returns on ad dollars. Its targeting and testing abilities allow for highly personalized ads in line with consumer interests and...