Set Up 11 GA4 Ecommerce Events For Better Insights [Infographic]
November 2, 2022
November 2, 2022
You are likely already aware that Google Analytics 4 (GA4) will become the new standard for digital analytics measurement in July 2023. Many ecommerce businesses are already preparing for the switch to GA4 so they do not risk falling behind on key data measurements.
One change in particular inside Google Analytics 4 that ecommerce businesses should pay close attention to is the transition from tracking sessions to tracking distinct user behaviors, or events.
GA4 will measure user interactions on a website or app through events.
Creating an event in your Google Analytics 4 instance will allow you to see and measure a specific action a user takes on your website like viewing a product, adding it to the cart, or completing a purchase.
GA4 events enable you to take a huge leap forward in measuring and understanding key behaviors in your customer’s purchase path. Tracking these detailed behaviors with GA4 events can help you uncover potential roadblocks users experience while shopping on your site.
You will need to set up events manually inside Google Analytics to capture these data points after you make the switch from UA to GA4. If you want help making the switch to GA4, our step-by-step GA4 setup guide can show you how here.
Bookmark this infographic or download it here, and use it as a cheat sheet when you set up your GA4 events.
And if you haven’t started setting up GA4 yet, be sure to grab our GA4 Step-by-Step Setup guide and start preparing for GA4 today.